Difference between revisions of "Team:Uppsala/Human Practices/Market Analysis"

 
Line 292: Line 292:
 
                 </div>
 
                 </div>
 
<div class="content-card">
 
<div class="content-card">
                 <p> The iGEM project started with a brainstorm session to decide in which direction we wanted our project to go. But before starting with our project, we had some crucial questions that needed to be answered. What tools are accessible today and what are their limits? Is there a market for a new diagnostic tool with our approach? Is there a need for a new diagnostic tool for large strongyles as well? How do the potential stakeholder or customer feel about using a diagnostic tool based on a GMO? </p>
+
                 <p> The iGEM project started with a brainstorm session to decide in which direction we wanted our project to go. But before starting with our project, we had some crucial questions that needed to be answered. What tools are accessible today and what are their limits? Is there a market for a new diagnostic tool with our approach? Is there a need for a new diagnostic tool for large strongyles as well? How does the potential stakeholder or customer feel about using a diagnostic tool based on a GMO? </p>
  
 
                 <br>
 
                 <br>
  
                 <p> To answer these questions we chose to proceed by setting up a meeting up with the company Vidilab (a swedish company working with diagnostics of parasites such as strongyles). Vidilab are everyday users of the current diagnostic tools thus are deeply involved and experienced within the area of our project, making them great consultants. Today horse owners send a stool sample to companies such as Vidilab, who identifies certain parasitic species e.g. small strongyles found in the sample and counts the number of eggs per gram dung. </p>
+
                 <p> To answer these questions we chose to proceed by setting up a meeting up with the company Vidilab (a swedish company working with diagnostics of parasites such as strongyles). Vidilab are everyday users of the current diagnostic tools and thus are deeply involved, and experienced, within the area of our project, making them great consultants. Today horse owners send a stool sample to companies such as Vidilab, who identifies certain parasitic species e.g. small strongyles found in the sample and counts the number of eggs per gram of feces. </p>
  
 
                 <br>
 
                 <br>
  
                 <p> From Vidilab we learnt that this method is not efficient and the results may vary between companies. All horses have parasites within their intestines, the question you need to answer is what amount of eggs are within the normal range? To get valid results you need to first diagnose a non-infected horse to get a baseline that will be used later on when the horse is more greatly infected. Vidilab uses the guidelines of finding less than 100 eggs per gram dung within a healthy horse corresponds to a low amount, while more than 1000 eggs per gram dung indicates that the horse is infected by a large amount of parasites. Horses with high baseline (more than 1000 eggs per gram dung) can live without symptoms, though they can infect other horses and the paddock with lower baseline (less than 100 eggs per gram dung), which is why you still might want to treat a horse without any symptoms [1]. </p>
+
                 <p> From Vidilab we learnt that this method is not efficient and the results may vary between companies. All horses have parasites within their intestines, the question you need to answer is what amount of eggs are within the normal range? To get valid results you need to first diagnose a non-infected horse to get a baseline that will be used later on when the horse is more greatly infected. Vidilab uses the guidelines of finding less than 100 eggs per gram feces within a healthy horse corresponds to a low amount, while more than 1000 eggs per gram feces indicates that the horse is infected by a large amount of parasites. Horses with a high baseline (more than 1000 eggs per gram feces) can live without symptoms, though they can infect other horses (and the paddock) with a lower baseline (less than 100 eggs per gram feces), which is why you still might want to treat a horse without any symptoms [1]. </p>
  
 
                 <br>
 
                 <br>
  
                 <p> Additionally, different companies are diagnosing during different time of the year, which according to Vidilab provides a huge error in the results. The parasites go through different stages which includes one period were they stay encysted, that won’t show any result during a diagnosis [1]. Thereby the results can be misleading if you diagnose your horse during this time of the year. Another factor to take into consideration is that you need to do follow-ups to be able to analyse whether the parasite are resistant to the anthelmintics used in the treatment plan. </p>
+
                 <p> Additionally, different companies are diagnosing during different times of the year, which according to Vidilab provides a huge error in the results. The parasites go through different stages which includes one period were they stay encysted, that won’t show any result during a diagnosis [1]. Therefore the results can be misleading if you diagnose your horse during this time of the year. Another factor to take into consideration is that you need to do follow-ups to be able to analyse whether the parasites are resistant to the anthelmintics used in the treatment plan. </p>
  
 
                 <br>
 
                 <br>
  
                 <p> As it follows from above there is no existing quantitative and simple diagnostic tool that measures strongyles efficiently. Thereby we chose to work on making a better system for detecting small strongyles and also looked into the possibility of designing a second Worm Buster, targeting large strongyles. Products like these could compete in the market of diagnostic tools for small and large strongyles or become a complement for companies working within the field of strongyle diagnostics. </p>
+
                 <p> As it follows from above there is no existing quantitative and simple diagnostic tool that measures strongyles efficiently. Therefore we chose to work on making a better system for detecting small strongyles and also looked into the possibility of designing a second Worm Buster, targeting large strongyles. Products like these could compete in the market of diagnostic tools for small and large strongyles or become a complement for companies working within the field of strongyle diagnostics. </p>
  
 
                 <br>
 
                 <br>
  
                 <p> In addition, we conducted a survey to receive greater understanding of the individual perspective of the respondents. The survey was translated into 10 different languages (English, Swedish, Russian, German, Czech, Spanish, French, Estonian, Latvian and Italian) and distributed to the respective countries using social media. To make sure that we only would proceed with scientifically validated results, we had to determine how much error we would tolerate, in other words what our lowest limit of answers per survey would be to still have valid results. A good approximate sampling size is, as a rule of thumb at the very least 30 [2], since it translates well between T-distribution and normal distribution. To be more accurate, everything depends on the actual population we wish to approximate the expected value for. The larger sample size the better [2]. </p>
+
                 <p> In addition, we conducted a survey to receive greater understanding of the individual perspective of the respondents. The survey was translated into 10 different languages (English, Swedish, Russian, German, Czech, Spanish, French, Estonian, Latvian and Italian) and was distributed to the respective countries using social media. To make sure that we only would proceed with scientifically validated results, we had to determine how much error we would tolerate, in other words what our lowest limit of answers per survey would be to still have valid results. A good approximate sampling size is, as a rule of thumb at the very least 30 [2], since it translates well between T-distribution and normal distribution. To be more accurate, everything depends on the actual population we wish to approximate the expected value for. The larger sample size the better [2]. </p>
  
 
                 <br>
 
                 <br>
  
                 <p> To be certain of only proceeding with scientifically validated values, we chose to only proceed with surveys which had gotten more than 50 answers. The amount of answers differed between the surveys and only the Swedish and the Czech versions surveys fulfilled the chosen scientifically validated value of at least 50 participants, see Table 1. </p>
+
                 <p> To be certain of only proceeding with scientifically validated values, we chose to only proceed with surveys which had gotten more than 50 answers. The amount of answers differed between the surveys and only the Swedish and the Czech versions surveys fulfilled the chosen value of at least 50 participants, see Table 1. </p>
  
 
                 <br>
 
                 <br>
Line 322: Line 322:
  
 
                 <div class="card-holder">  
 
                 <div class="card-holder">  
                     <div class="content-card"><p> <strong>Table 1. </strong> The table show the translational versions of the survey, sent in the market analysis, with highest amount of answers.</p>
+
                     <div class="content-card"><p> <strong>Table 1. </strong> The table shows the different language versions of the survey, sent in the market analysis, with highest amount of answers.</p>
 
                     </div>
 
                     </div>
 
                     <div class="content-card pic-next-to-text">
 
                     <div class="content-card pic-next-to-text">
Line 368: Line 368:
 
                
 
                
  
                 <p> One factor we wanted to analyse with our survey was the type of anthelmintics being used by the recipients. Are the treatments similar across the country? Are people aware of what kind of treatment they use? The result showed that the majority uses a combination of several anthelmintics, and that the combination of anthelmintics varies. In Sweden all anthelmintics needs prescription provided by a veterinarian, which means that the individual horse owners cannot treat their horses without a veterinarians approval [3]. This indicates that each treatment plan is unique, and thereby there are existing restrictions to the spread of resistance towards anthelmintics. </p>
+
                 <p> One factor we wanted to analyse with our survey was the type of anthelmintics being used by the recipients. Are the treatments similar across the country? Are people aware of what kind of treatment they use? The result showed that the majority use a combination of several anthelmintics, and that the combination of anthelmintics varies. In Sweden all anthelmintics need a prescription provided by a veterinarian, which means that the individual horse owners cannot treat their horses without a veterinarians approval [3]. This indicates that each treatment plan is unique, and thereby there are existing restrictions to the spread of resistance towards anthelmintics. </p>
  
 
                 <br>
 
                 <br>
  
                 <p> From the results it was clear that the three most popular anthelmintics in Sweden are Noromectin (77 people), Ivermectin (59 people) and Cydectin (22 people). The results also showed that out of 300 individual horse owners up to 128 people (42.7 %) didn’t know what kind of treatment they used. This indicates that those individuals trust their veterinarians completely and blindly accept their professional directions. This could be somewhat alarming due to the ongoing spread of resistance towards anthelmintics. To eliminate the risk of spreading the resistance, each horse owner should critically review the treatment plan for their horses. </p>
+
                 <p> From the results it was clear that the three most popular anthelmintics in Sweden are Noromectin (77 people), Ivermectin (59 people) and Cydectin (22 people). The results also showed that out of 300 individual horse owners up to 128 people (42.7 %) didn’t know what kind of treatment they used. This indicates that those individuals trust their veterinarians completely and blindly accept their professional directions. This could be somewhat alarming due to the ongoing spread of resistance towards anthelmintics. To eliminate the risk of spreading resistance, each horse owner should critically review the treatment plan for their horses. </p>
 
                 </div>
 
                 </div>
  
Line 391: Line 391:
  
  
                             <p> The result shown in Figure 1 indicates that the majority of the treatments are done after a diagnosis. The factor of having 2 diagnoses for the horses might be a follow up diagnosis to see whether the treatment worked or not. Moreover Figure 1 also shows that a minority treat their horses without having a diagnose on their horses first. This could be due to the individual not being the one in charge of ordering a diagnose or not realising they are doing it, since today it is common to have the diagnosis as a routine [4]. </p>
+
                             <p> The results shown in Figure 1 indicate that the majority of the treatments are done after a diagnosis. The factor of having 2 diagnoses for the horses might be a follow up diagnosis to see whether the treatment worked or not. Moreover Figure 1 also shows that a minority treat their horses without having a diagnose on their horses first. This could be due to the individual not being the one in charge of ordering a diagnose or not realising they are doing it, since today it is common to have the diagnosis as a routine [4]. </p>
  
 
                         </div>
 
                         </div>
Line 411: Line 411:
 
                 </div>
 
                 </div>
 
<div class="content-card">
 
<div class="content-card">
  <p> From the surveys we also concluded that a strong majority within both countries (Sweden and Czech Republic) was positive towards the use of a GMO based diagnostic tool, whereas in Sweden the percentage was 83,2% at a total of 370 participants. This is crucial information since, otherwise, there would not be a market for our Worm Buster. We analysed attitude towards GMO on the background of frequency of Strongyle diagnosis and treatment in Sweden. This was done to further study the demand for a product of the Worm Buster sort. Relation between the following questions were investigated:</p>
+
  <p> From the surveys we also concluded that a strong majority within both countries (Sweden and Czech Republic) were positive towards the use of a GMO based diagnostic tool, whereas in Sweden the percentage was 83,2% out of a total of 370 participants. This is crucial information since, otherwise, there would not be a market for our Worm Buster. We analyzed the attitude towards GMO on the background of frequency of Strongyle diagnosis and treatment in Sweden. This was done to further study the demand for a product of the Worm Buster sort. Relations between the following questions were investigated:</p>
  
 
              
 
              

Latest revision as of 03:39, 18 October 2018