Difference between revisions of "Team:Imperial College/scicomm"

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Revision as of 18:37, 15 October 2018



Communication Strategies Guide

What is science communication and why do we do it?

Science communication in short is the exchange of scientific information with others who tend not to be experts in the field of science being communicated. Synthetic biology as a field is interdisciplinary in nature and synthetic biologists have varying degrees of experience and knowledge in any discipline. Personally, we found this apparent when discussing our project with electrochemists who had less experience with synthetic biology. Therefore, effective communication is essential for advances in synthetic biology. Additionally, as a subject that is highly linked to industry, communication with industry leaders is essential in translating synthetic biology to the real world. In general, science communication is important for a few reasons:


Increasing scientific literacy and curiosity among the public

Science communication makes science more transparent and accessible to the public, making it easier to visualize and support the impact science will have on people's daily lives, increasing scientific literacy and curiosity. This encourages young people (such as ourselves) into science in the future as well as making the public more likely to support scientific progress.

Influence policy and ethical decisions regarding science

With the support of the public, lawmakers are more inclined to fund science, or change policies to make science easier to conduct. Increased public scientific literacy means more science-based policy decisions as well as informed decisions on science policy.

Influence individual decision making

Increased scientific literacy means that the public will be less fearful and more eager to adopt new technology as well as incorporate science in the decisions that they make in their daily lives. Lastly it makes people less likely to believe in pseudoscience or misinform/misrepresent science which is very important in the age of fake news and misinformation.

What is the Communication Strategies Guide?

We've designed a 4-stage protocol for science communication optimized for iGEM. Much like the engineering design framework synthetic biologists follow when designing new technology, it is cyclical and iterative in nature. Our approach is also modular, reflecting the modularity of synthetic biology. To demonstrate its ease of use, we have created a customizable science communication guide following the framework.

Our four stages are as follows:

  1. Identify audience
  2. Evaluate familiarity
  3. Design communication
  4. Improve design

How did Imperial implement this protocol?


Science Museum Surveys: On the ____, we travelled to the Science Museum in London to get feedback on how much people know about synthetic biology and the implications of our project. We originally designed paper surveys and spoke to people directly. We found this approach cumbersome and not efficient. To improve, we decided that all future surveys will use electronic media (iPads, etc.) and have changed our survey designs accordingly.
Electrochemistry:

Changelog


Version 1.0: Sci-comm guide implemented (June 30th)
Version 1.1: Based on feedback from KUAS-Korea iGEM, we've added examples, visual detail and made a pdf downloadable version of the whole guide. We have also made minor edits to parts pertaining to industry as well as correcting minor grammatical and spelling mistakes. (August 31st)

Sources