Difference between revisions of "Team:Queens Canada/Market"

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<body>
 
<body>
  
−
<h1>Market Direction Analysis</h1>
+
<h2 style="width:70%;margin-left:15%">Market Direction Analysis</h2>
 +
<br>
 +
<p style="width:1200px;margin-left:12%;font-size: 18pt"> <br><br>
 +
<img src="https://static.igem.org/mediawiki/2018/b/bb/T--Queens_Canada--marketstrategy.png" alt='wirelessLum' style="height=50%"/><br><br>
 +
Following our interview series, we reflected on all the insight we had gained from the various experts, parents, and community members. We came to the conclusion, that the use of the diagnostic pacifier device, was perhaps not best fit in the hands of all parents, because they may lack the scientific literacy to properly interpret fluctuations in their child's hormone levels. Additionally we received specific feedback on our pacifiers design and implemented the experts advice into our next iteration of the design seen <a href="https://2018.igem.org/Team:Queens_Canada/Pacifier">here.</a> </h5>
 +
<br><br>
 +
Ultimately, we weighed impact and feasibility in our design and proposed the following strategy for our device, detailed in the graphic below. Most immediately, the technology we worked on developing this year could be best utilized by researchers for the immediate quantification of hormones in samples, following appropriate testing and clinical trials this device could benefit researchers as a non-invasive method of measuring salivary analytes. After the product has gained validation by clinicans, we would hope that the device could be used for non-verbally expressive individuals, such as those suffering from neurodevelopmental disorders to gauge well-being. Additionally, this device may have application in those suffering from neurodegenerative disease as a tool to gauge their well-being. Lastly, if the device is approved for such an indication, it may benefit wider audiences to track hormone levels and gain greater visibility to their endocrine health.
 +
</p>
 +
<br>
 +
<h4 style="width:70%;margin-left:15%">Market Direction Analysis Summary</h4>
 +
<br>
  
−
<div class="timeline">
+
<div class="timeline" style="width:70%;margin-left:15%">
−
<div class="box">
+
<div class="box" style="width:70%;margin-left:15%">
−
         <h5>Use by parents to monitor child’s stress levels and general well-being</h5>
+
         <h3 >Use by parents to monitor child’s stress levels and general well-being</h3>
−
<div class="row">
+
<div class="row" >
−
   <div class="column">
+
   <div class="column" >
−
     <h5>Pros</h5>
+
     <h5 >Pros</h5>
−
       <ul>
+
       <ul >
 
         <li>Can remove any communication barriers between parent and child</li>
 
         <li>Can remove any communication barriers between parent and child</li>
 
         <li>Ability to measure Δ cortisol could be useful in evaluating changes over time</li>
 
         <li>Ability to measure Δ cortisol could be useful in evaluating changes over time</li>
−
         <li>Useful in the early detection of illness and prevention of Sudden Infan tDeath Syndrome (SIDS)</li>
+
         <li>Useful in the early detection of illness and prevention of Sudden Infant Death Syndrome (SIDS)</li>
 
       </ul>
 
       </ul>
 
   </div>
 
   </div>
−
<div class="column">
+
<div class="column" >
 
     <h5>Cons</h5>
 
     <h5>Cons</h5>
 
       <ul>
 
       <ul>
 
         <li>Continual monitoring may lead to more anxiety in parents</li>
 
         <li>Continual monitoring may lead to more anxiety in parents</li>
 
         <li>Expensive technology</li>
 
         <li>Expensive technology</li>
−
         <li>Difficulties in establishing abbaseline</li>
+
         <li>Difficulties in establishing a baseline</li>
 
         <li>Knowing the information does not have a substantial effect; minimal chance for intervention</li>
 
         <li>Knowing the information does not have a substantial effect; minimal chance for intervention</li>
 
       </ul>
 
       </ul>
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-->
 
-->
 
<br>
 
<br>
−
<div class="box">
+
<br>
−
         <h5>Use by parents to monitor child’s stress levels and general well-being</h5>
+
<br>
 +
 
 +
 
 +
<div class="box" style="width:70%;margin-left:15%">
 +
         <h3>Used as a diagnostic tool in clinical settings</h3>
 
<div class="row">
 
<div class="row">
 
   <div class="column">
 
   <div class="column">
 
     <h5>Pros</h5>
 
     <h5>Pros</h5>
 
       <ul>
 
       <ul>
−
         <li>Can remove any communication barriers between parent and child</li>
+
         <li>Non-invasive procedure</li>
−
         <li>Ability to measure Δ cortisol could be useful in evaluating changes over time</li>
+
         <li>Instant results could facilitate faster diagnosis leading to earlier intervention</li>
−
         <li>Useful in the early detection of illness and prevention of Sudden Infan tDeath Syndrome (SIDS)</li>
+
<li>Could aid in current diagnostic test of endocrine disorders, The Dexamethasone Suppression test, for </li>
 +
         <li>Could help reduce extensive wait times in clinics or Emergency Room (ER)</li>
 +
        <li>Little training required to operate.</li>
 
       </ul>
 
       </ul>
 
   </div>
 
   </div>
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     <h5>Cons</h5>
 
     <h5>Cons</h5>
 
       <ul>
 
       <ul>
−
         <li>Continual monitoring may lead to more anxiety in parents</li>
+
         <li>Concerns about biomarkers in saliva being as accurate as plasma samples</li>
−
         <li>Expensive technology</li>
+
         <li>Sensitivity and specificity must be very high for proper diagnosis</li>
−
        <li>Difficulties in establishing abbaseline</li>
+
−
        <li>Knowing the information does not have a substantial effect; minimal chance for intervention</li>
+
 
       </ul>
 
       </ul>
 
   </div>
 
   </div>
 
  </div>
 
  </div>
 
</div>
 
</div>
 +
<br>
 +
<br>
 +
<br>
  
−
<div class="box">
+
 
−
         <h5>Use by parents to monitor child’s stress levels and general well-being</h5>
+
<div class="box" style="width:70%;margin-left:15%">
 +
         <h3>Use in monitoring treatment in clinical settings</h3>
 
<div class="row">
 
<div class="row">
 
   <div class="column">
 
   <div class="column">
 
     <h5>Pros</h5>
 
     <h5>Pros</h5>
 
       <ul>
 
       <ul>
−
         <li>Can remove any communication barriers between parent and child</li>
+
         <li>Non-invasive method Instant and ongoing surveillance</li>
−
         <li>Ability to measure Δ cortisol could be useful in evaluating changes over time</li>
+
         <li>Could be used to evaluate metabolism of hormone</li>
−
         <li>Useful in the early detection of illness and prevention of Sudden Infan tDeath Syndrome (SIDS)</li>
+
         <li>Help to determine personalised treatment plan and dosage</li>
 +
        <li>Could be useful in determining effectiveness of a treatment</li>
 
       </ul>
 
       </ul>
 
   </div>
 
   </div>
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     <h5>Cons</h5>
 
     <h5>Cons</h5>
 
       <ul>
 
       <ul>
−
         <li>Continual monitoring may lead to more anxiety in parents</li>
+
         <li>Concerns about biomarkers in saliva being as accurate as plasma samples</li>
−
         <li>Expensive technology</li>
+
         <li>Expensive to replace cartridges</li>
−
        <li>Difficulties in establishing abbaseline</li>
+
−
        <li>Knowing the information does not have a substantial effect; minimal chance for intervention</li>
+
 
       </ul>
 
       </ul>
 
   </div>
 
   </div>
 
  </div>
 
  </div>
 
</div>
 
</div>
 +
<br>
 +
<br>
 +
<br>
 +
  
−
<div class="box">
+
<div class="box" style="background-color:#E3F2FD;" style="width:70%;margin-left:15%">
−
         <h5>Use by parents to monitor child’s stress levels and general well-being</h5>
+
         <h3>Used in research studies to monitor levels of specific biomarker(s) in saliva</h3>
−
<div class="row">
+
<div class="row" >
 
   <div class="column">
 
   <div class="column">
 
     <h5>Pros</h5>
 
     <h5>Pros</h5>
 
       <ul>
 
       <ul>
−
         <li>Can remove any communication barriers between parent and child</li>
+
         <li>Could replace disruptive method of salivary collection</li>
−
         <li>Ability to measure Δ cortisol could be useful in evaluating changes over time</li>
+
         <li>Could reveal critical information missed in current studies</li>
−
         <li>Useful in the early detection of illness and prevention of Sudden Infan tDeath Syndrome (SIDS)</li>
+
         <li>Easier to complete studies with young children and infants</li>
 
       </ul>
 
       </ul>
 
   </div>
 
   </div>
−
<div class="column">
+
<div class="column" >
 
     <h5>Cons</h5>
 
     <h5>Cons</h5>
 
       <ul>
 
       <ul>
−
         <li>Continual monitoring may lead to more anxiety in parents</li>
+
         <li>Would need different designs that don’t interrupt the studies and are less noticeable</li>
−
         <li>Expensive technology</li>
+
         <li>Would need different designs to use in studies with people of all ages</li>
−
        <li>Difficulties in establishing abbaseline</li>
+
         <li>Must be incredibly sensitive and specific for the desired biomarker</li>
−
         <li>Knowing the information does not have a substantial effect; minimal chance for intervention</li>
+
 
       </ul>
 
       </ul>
 
   </div>
 
   </div>
 
  </div>
 
  </div>
 
</div>
 
</div>
 +
</div>
 +
 +
<br>
 +
<br>
  
 +
<footer style="background-color: #212121;height:90px ">
 +
            <div class="container">
 +
                <div class="row">
 +
                    <div class="col-md-4">
 +
                        <ul class="list-inline quicklinks">
 +
                            <li><a href="https://igem.org/Main_Page" style="color:white; font-size:16pt">iGEM Headquarters</a>
 +
                            </li>
 +
                        </ul>
 +
                    </div>
 +
                    <div class="col-md-4">
 +
                        <ul class="list-inline social-buttons" style="margin-left:20%">
 +
                            <li><a href="https://twitter.com/iGEMQueens"style="    display: block;
 +
    background-color: #fff;
 +
    height: 40px;
 +
    width: 40px;
 +
    border-radius: 100%;
 +
    font-size: 20px;
 +
    line-height: 40px;
 +
    color: #000;
 +
    outline: 0;
 +
    -webkit-transition: all .3s;
 +
    -moz-transition: all .3s;
 +
    transition: all .3;"><i class="fa fa-twitter"style="color:black; font-family:FontAwesome;margin-left:10.75px;"></i></a>
 +
                            </li>
 +
                            <li><a href="https://www.facebook.com/iGEMQueens/?fref=ts"style="    display: block;
 +
    background-color: #fff;
 +
    height: 40px;
 +
    width: 40px;
 +
    border-radius: 100%;
 +
    font-size: 20px;
 +
    line-height: 40px;
 +
    color: #000;
 +
    outline: 0;
 +
    -webkit-transition: all .3s;
 +
    -moz-transition: all .3s;
 +
    transition: all .3;"><i class="fa fa-facebook"style="color:black;font-family:FontAwesome;margin-left:10.75px;"></i></a>
 +
                            </li>
 +
                            <li><a href="mailto:director@qgemteam.com" style="    display: block;
 +
    background-color: #fff;
 +
    height: 40px;
 +
    width: 40px;
 +
    border-radius: 100%;
 +
    font-size: 20px;
 +
    line-height: 40px;
 +
    color: #000;
 +
    outline: 0;
 +
    -webkit-transition: all .3s;
 +
    -moz-transition: all .3s;
 +
    transition: all .3;"><i class="fa fa-envelope"style="color:black;font-family:FontAwesome;margin-left:10.75px;"></i></a>
 +
                            </li>
 +
                            <li><a href="https://www.linkedin.com/company/1633448?trk=tyah&amp;trkInfo=clickedVertical%3Acompany%2CclickedEntityId%3A1633448%2Cidx%3A1-1-1%2CtarId%3A1464110668532%2Ctas%3Aqgem" style="    display: block;
 +
    background-color: #fff;
 +
    height: 40px;
 +
    width: 40px;
 +
    border-radius: 100%;
 +
    font-size: 20px;
 +
    line-height: 40px;
 +
    color: #000;
 +
    outline: 0;
 +
    -webkit-transition: all .3s;
 +
    -moz-transition: all .3s;
 +
    transition: all .3;"><i class="fa fa-linkedin"style="color:black; font-family:FontAwesome;margin-left:10.75px;"></i></a>
 +
                            </li>
 +
                        </ul>
 +
                    </div>
 +
                    <div class="col-md-4">
 +
                        <ul class="list-inline quicklinks" style="color: white;font-size:16pt;">
 +
                            <li><a href="http://www.queensu.ca/" style="color:white;">Queen's University</a>
 +
                            </li>
 +
                        </ul>
 +
                    </div>
 +
                </div>
 +
            </div>
 +
        </footer>
 
</body>
 
</body>
 
</html>
 
</html>

Latest revision as of 03:14, 18 October 2018

Market Direction Analysis




wirelessLum

Following our interview series, we reflected on all the insight we had gained from the various experts, parents, and community members. We came to the conclusion, that the use of the diagnostic pacifier device, was perhaps not best fit in the hands of all parents, because they may lack the scientific literacy to properly interpret fluctuations in their child's hormone levels. Additionally we received specific feedback on our pacifiers design and implemented the experts advice into our next iteration of the design seen here.

Ultimately, we weighed impact and feasibility in our design and proposed the following strategy for our device, detailed in the graphic below. Most immediately, the technology we worked on developing this year could be best utilized by researchers for the immediate quantification of hormones in samples, following appropriate testing and clinical trials this device could benefit researchers as a non-invasive method of measuring salivary analytes. After the product has gained validation by clinicans, we would hope that the device could be used for non-verbally expressive individuals, such as those suffering from neurodevelopmental disorders to gauge well-being. Additionally, this device may have application in those suffering from neurodegenerative disease as a tool to gauge their well-being. Lastly, if the device is approved for such an indication, it may benefit wider audiences to track hormone levels and gain greater visibility to their endocrine health.


Market Direction Analysis Summary


Use by parents to monitor child’s stress levels and general well-being

Pros
  • Can remove any communication barriers between parent and child
  • Ability to measure Δ cortisol could be useful in evaluating changes over time
  • Useful in the early detection of illness and prevention of Sudden Infant Death Syndrome (SIDS)
Cons
  • Continual monitoring may lead to more anxiety in parents
  • Expensive technology
  • Difficulties in establishing a baseline
  • Knowing the information does not have a substantial effect; minimal chance for intervention



Used as a diagnostic tool in clinical settings

Pros
  • Non-invasive procedure
  • Instant results could facilitate faster diagnosis leading to earlier intervention
  • Could aid in current diagnostic test of endocrine disorders, The Dexamethasone Suppression test, for
  • Could help reduce extensive wait times in clinics or Emergency Room (ER)
  • Little training required to operate.
Cons
  • Concerns about biomarkers in saliva being as accurate as plasma samples
  • Sensitivity and specificity must be very high for proper diagnosis



Use in monitoring treatment in clinical settings

Pros
  • Non-invasive method Instant and ongoing surveillance
  • Could be used to evaluate metabolism of hormone
  • Help to determine personalised treatment plan and dosage
  • Could be useful in determining effectiveness of a treatment
Cons
  • Concerns about biomarkers in saliva being as accurate as plasma samples
  • Expensive to replace cartridges



Used in research studies to monitor levels of specific biomarker(s) in saliva

Pros
  • Could replace disruptive method of salivary collection
  • Could reveal critical information missed in current studies
  • Easier to complete studies with young children and infants
Cons
  • Would need different designs that don’t interrupt the studies and are less noticeable
  • Would need different designs to use in studies with people of all ages
  • Must be incredibly sensitive and specific for the desired biomarker