Difference between revisions of "Team:XJTU-China/Entrepreneurship"

Line 51: Line 51:
 
             <li class="nav-item"><a href="#section1">Abstract</a></li>
 
             <li class="nav-item"><a href="#section1">Abstract</a></li>
 
             <li class="nav-item"><a href="#section2">Product application</a></li>
 
             <li class="nav-item"><a href="#section2">Product application</a></li>
             <li class="nav-item"><a href="#section5">Market analysis summary</a></li>
+
             <li class="nav-item"><a href="#section3">Market analysis summary</a></li>
             <li class="nav-item"><a href="#section6">Financial department</a></li>
+
             <li class="nav-item"><a href="#section4">Financial department</a></li>
             <li class="nav-item"><a href="#section6">Plan for future</a></li>
+
             <li class="nav-item"><a href="#section4">Achievements</a></li>
 +
            <li class="nav-item"><a href="#section5">Plan for future</a></li>
 
           </ul>
 
           </ul>
 
         </nav>
 
         </nav>
Line 105: Line 106:
 
             </div>
 
             </div>
 
             <div id="section3">
 
             <div id="section3">
               <h3>Laboratory Open Day: Bacterial Painting</h3>
+
               <h3>Market analysis summary</h3>
 
               <p>
 
               <p>
                 For our project we have a science camp on synthetic biology. One of the most interesting activities is Bacterial Painting. We used solid-state medium as the "paper" for painting, using heat-activated, IPTG-activated expression of RFP, GFP, and BFP as luminescent proteins. We also invited the school's professors to give a lecture on aseptic handling and microbes before the event began.  
+
                 Based on the survey, we summarized the current beverages on the market and counted the sweeteners used in them.
 
               </p>
 
               </p>
              <img src="https://static.igem.org/mediawiki/2018/f/fb/T--XJTU-China--HP-drawing-1.png" class="mx-auto d-block" />
 
 
               <p>
 
               <p>
                 In this way, we showed the infinite possibilities and fun of IGEM competition and synthetic biology to the students in the lower grades. At the same time, they also like to have a broader exchange and discussion with us. The proximity with us allowed them to communicate and ask many questions around fields of study in biology and jobs.
+
                 By investigating the types of sweeteners in different beverages, we found that most soda drinks use a variety of different sweeteners, while the sweeteners in juice drinks are mainly white sugar. Many sweeteners in soda can cause harm to human health. From this point of view, psicose is a potential healthy sweetener.
 
               </p>
 
               </p>
              <!--img src="https://static.igem.org/mediawiki/2018/3/3a/T--XJTU-China--HP-drawing-2.jpg" class="mx-auto d-block" />
 
              <img src="https://static.igem.org/mediawiki/2018/5/50/T--XJTU-China--Banner-bed.jpg" class="mx-auto d-block" /-->
 
 
               <p>
 
               <p>
                 In addition to this, we also had a remote interaction with TUST's IGEMers to promote team and team communication.
+
                 Advantages and disadvantages of various sweeteners compared with psicose.
 
               </p>
 
               </p>
              <img src="https://static.igem.org/mediawiki/2018/a/a3/T--XJTU-China--HP-drawing-4.jpg" class="mx-auto d-block" />
 
            </div>
 
            <div id="section22">
 
              <h3>Teaching in Mawu Primary School</h3>
 
 
               <p>
 
               <p>
                 Mawu Primary School is a very common public elementary school in Xi'an with limited teaching resources. In order to give children a chance to get to the field of synthetic biology earlier, we volunteered to go there for a simple tutorial. We showed them bacteria in a way that was shown in a drawing and a model, letting them understand that small bacteria are a perfect small factory for a variety of tasks. In the classroom, they are eager to ask for knowledge and raise their hands frequently. We did achieve the purpose of our trip by answering questions and getting them to participate actively. In the communication with the children we taught them some simple biological knowledge, they taught us to expand our thinking, and we can make the road in IGEM wider and wider.
+
                 Through investigation, we found that most of the sweeteners are less sweet than sucrose, and may also cause various side effects on the human body. In contrast, psicose has a high degree of sweetness, low calorie, and no side effects, which proves that psicose has the advantage of entering the market.
 
               </p>
 
               </p>
               <img src="https://static.igem.org/mediawiki/2018/b/b6/T--XJTU-China--HP-teaching-1.png" class="mx-auto d-block" />
+
               <h4>Interviews with corporate technicians</h4>
              <img src="https://static.igem.org/mediawiki/2018/3/35/T--XJTU-China--HP-teaching-2.png" class="mx-auto d-block" />
+
              <p>
 +
                We visited relevant companies to learn important market information and data from market professionals. We summarize the current market information to predict the future development of our products.
 +
              </p>
 +
              <ul>
 +
                <li>
 +
                The potential market of D-psicose is vast. As people's living standards and the awareness of healthy living are also improved, there are many potential customers for D-psicose in the future.
 +
                </li>
 +
                <li>
 +
                  About Cognition:D-psicose is a natural sugar, but few people know about it, which is a challenge for our IGEM team.
 +
                </li>
 +
                <li>
 +
                  About quality: It is important to ensure that the public recognizes the taste of the food made by D- psicose and it’s a piece of healthy natural sugar.
 +
                </li>
 +
                <li>
 +
                  About the price: The price of D-psicose in China, the market can accept, is about 10,000 yuan/ton. If you use D-psicose as a bottled beverage, the price of one bottle is about 10 yuan / bottle, which our society can accept.
 +
                </li>
 +
              </ul>
 +
              <h4>Communicate with target customers</h4>
 +
              <ul>
 +
                <li>
 +
                In the activities, most of the elderly we meted have diabetes.
 +
                </li>
 +
                <li>
 +
                  With the improvement of living conditions, people's concern about physical health is increasing. More than half of the elderly say that they usually eat more vegetables and eat less sugar food,and are very focused on the stability of their blood sugar.
 +
                </li>
 +
                <li>
 +
                  Most of people support our project about D-psicose and have a positive attitude. Old people show an interest in D-psicose, even support research and development, are willing to buy,
 +
                </li>
 +
              </ul>
 +
            </div>
 +
            <div id="section4">
 +
              <h3>Teaching in Mawu Primary School</h3>
 
             </div>
 
             </div>
 
             <div id="section3">
 
             <div id="section3">

Revision as of 10:37, 15 October 2018

Public Engagement

Our product, D-psicose, has a variety of medical benefits, such as a certain effect in controlling blood sugar. We believe that our products can benefit many people and achieve commercial success. To commercialize our project, we have done a lot of related work.

In order to understand the public's awareness and acceptance of our products, we interviewed several target customers to collect their suggestions and requirements, which have had a great impact on the development of our products.

We conducted extensive market research, compared existing products with our products, and analyzed possible costs and profits, which has a profound impact on our analysis of the future development of our products.

We have consulted and researched the law on patent and product technology conversion. We summarize our entrepreneurial work in terms of product application, market analysis and financial summary.

Research on the feasibility of entering the market and patent applications

Shangwei Lu, Xi’an Jiaotong University

Teacher Lu is an expert in the transformation of basic achievements. In order to ensure that our project products can be patented and have the potential to enter the market, we discussed it with him on related issues.

After discussion, we believe that industrial production of psicose is feasible, but there is still a lot of work to be done.

Through Mr. Lu, we also learned that commercial production needs to focus on the following four aspects.

  • The complete process of the laboratory is the basis of industrialization.
  • The production technology of naloxone involves property rights issues, and the ways of cooperation with the company include technology transfer, technology transfer, technology shareholding, cooperative R&D, university R&D, cooperation with enterprises, joint training of talents, etc.
  • If you choose to start a business, the issues that need to be considered in the early stage are: source of funds, plant, production equipment, management team, raw materials, market, etc
  • Product pricing needs to be taken into account: raw material costs, equipment costs, plant fees, utilities, depreciation rates, labor costs, production, sales, total market for similar products, market growth, market growth, advantages of this product, etc.

Market analysis summary

Based on the survey, we summarized the current beverages on the market and counted the sweeteners used in them.

By investigating the types of sweeteners in different beverages, we found that most soda drinks use a variety of different sweeteners, while the sweeteners in juice drinks are mainly white sugar. Many sweeteners in soda can cause harm to human health. From this point of view, psicose is a potential healthy sweetener.

Advantages and disadvantages of various sweeteners compared with psicose.

Through investigation, we found that most of the sweeteners are less sweet than sucrose, and may also cause various side effects on the human body. In contrast, psicose has a high degree of sweetness, low calorie, and no side effects, which proves that psicose has the advantage of entering the market.

Interviews with corporate technicians

We visited relevant companies to learn important market information and data from market professionals. We summarize the current market information to predict the future development of our products.

  • The potential market of D-psicose is vast. As people's living standards and the awareness of healthy living are also improved, there are many potential customers for D-psicose in the future.
  • About Cognition:D-psicose is a natural sugar, but few people know about it, which is a challenge for our IGEM team.
  • About quality: It is important to ensure that the public recognizes the taste of the food made by D- psicose and it’s a piece of healthy natural sugar.
  • About the price: The price of D-psicose in China, the market can accept, is about 10,000 yuan/ton. If you use D-psicose as a bottled beverage, the price of one bottle is about 10 yuan / bottle, which our society can accept.

Communicate with target customers

  • In the activities, most of the elderly we meted have diabetes.
  • With the improvement of living conditions, people's concern about physical health is increasing. More than half of the elderly say that they usually eat more vegetables and eat less sugar food,and are very focused on the stability of their blood sugar.
  • Most of people support our project about D-psicose and have a positive attitude. Old people show an interest in D-psicose, even support research and development, are willing to buy,

Teaching in Mawu Primary School

Based on the survey, we summarized the current beverages on the market and counted the sweeteners used in them.