Team:Toulouse-INSA-UPS/Entrepreneurship

ENTREPRENEURSHIP


OVERVIEW

We truly believed the usefulness of our Cerberus project, especially its business potentials. Indeed,the main goal of this iGEM project is to create endless possibilities with cellulose, which is the major organic component you can find on earth and is used in many industries, in various fields. So, it was essential for us to build an entrepreneurship approach in order to make our Cerberus alive, and permitting to fill the gap between lab work and industry issues (=les enjeux industriel).

Cerberus’ mission is to expand the cellulose properties, by providing an engineered protein to industrials who wants to functionalize cellulose. First, we achieved three functionalization which are antibiotic properties, fluorescence properties and paramagnetic properties, therefore we targeted health industry to imagine functionalized bandages; textile factory and conductive paper industry. But because we want to create endless possibilities for cellulose, as a startup, Cerberus would develop a strong R&D department, to provide its advices and its skills to create new functionalization for cellulose, in collaboration with clients to meet the needs.

To begin the entrepreneurship approach, we first met a startup biotech named pili.bio, their chief science officer provided us some advices to begin this entrepreneurship strategy and shared his experience as a co-founder of a startup. [linke avis d’expert hp]. Secondly, as we are producing our Cerberus protein as a prototype in the lab, we questioned ourselves about the scaling up of the production design, so we have a met the director of a biotech scale up named CRITT-Bio-industry to understand and try to solve this problem [link hp avis d’expert ].

Then, we collaborated with a business incubator named Le catalyseur, to build deeply the entrepreneurship part, working on the market strategy, the business model and the business plan. We were assisted by Nicolas Delcey the incubator coordinator and Eric Marchandier the director.

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Start-Up incubator


Introduction


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Figure 1: Logo of Le Catalyseur

For every startup project, an incubator is the best place to encourage the growth and the achievement until a business. We had the opportunity to work with Le catalyseur which is a pre-incubator supporting undergraduate students which helps entrepreneurship project by providing them resources, networking and advices. We received resources, and personal training where we brainstormed our business vision of Cerberus, drived by entrepreneurship specialists. Working with Le catalyseur helped us to develop the right business application as seen on the business plan.

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Figure 2: From left to right Nicolas Delcey, Gaëlle Bordes and Angeline Pelus

Cerberus' Mission


The firsts workshops consists to take a stock on Cerberus’ progress, analyzing different activity domains and agreed on the aim of the future company, using brand paper. After a few thoughts, we agreed that the startup’s mission would be to assist businesses to develop innovative materials by biosynthetic tools. Indeed, because we propose a wide range of functionalization we want to target a large market and constantly offer innovation. Therefore, we choose to become a consulting company specialized in cellulose functionalization.

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Figure 3: iGEM Toulouse team meeting Le Catalyseur crew

Risk Analysis


The next workshop consists to build a risk analysis approach permitting the detection and the analysis of threats and vulnerabilities which can affect the Cerberus’ assets. The aim of this management approach is to find adequate countermeasures, depending on the impact we evaluated. In the previous workshop, we identified various activity domains, and we listed all the tasks corresponding. For the risk analysis we assessed each task and providing a grade regarding risk exposure and probability the risk happens. The table below corresponds to a summary of this workshop.

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Figure 4: Risk analysis table

In the iGEM team we did not have business profile or commercial student, this is why the commercial domain is at its higher severity level, therefore it would be necessary to hire a commercial in order to start the business.

Also, before putting Cerberus out the market we need to further the research and development aspect, even if we had great results and we demonstrated our work.

Business Model Canvas


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Figure 1: Business Model Canvas of our project

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Market Analysis


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Sed bibendum neque erat, sed laoreet nulla eleifend a. Morbi bibendum aliquet massa, non volutpat turpis tempor sit amet. Pellentesque ullamcorper erat non dui iaculis, ut tincidunt ligula egestas. Nulla vulputate risus massa, porta placerat dolor fringilla non. Nunc eleifend lorem in egestas volutpat. Aenean bibendum molestie justo a tempor. Ut malesuada justo ac ultrices interdum. Cras euismod, purus at hendrerit rhoncus, velit sapien pharetra nisi, in lobortis nibh nisl vitae ante. Cras lectus nibh, dignissim non congue in, convallis vitae arcu. Nunc pulvinar mauris sed magna tristique, eget commodo neque tristique. Aliquam id purus turpis. Nunc et fringilla nibh, at congue justo. Nunc massa libero, faucibus sed fringilla in, dignissim vitae nibh. Nunc a egestas nisl. Vivamus interdum vehicula tincidunt.

Business Plan


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Sed bibendum neque erat, sed laoreet nulla eleifend a. Morbi bibendum aliquet massa, non volutpat turpis tempor sit amet. Pellentesque ullamcorper erat non dui iaculis, ut tincidunt ligula egestas. Nulla vulputate risus massa, porta placerat dolor fringilla non. Nunc eleifend lorem in egestas volutpat. Aenean bibendum molestie justo a tempor. Ut malesuada justo ac ultrices interdum. Cras euismod, purus at hendrerit rhoncus, velit sapien pharetra nisi, in lobortis nibh nisl vitae ante. Cras lectus nibh, dignissim non congue in, convallis vitae arcu. Nunc pulvinar mauris sed magna tristique, eget commodo neque tristique. Aliquam id purus turpis. Nunc et fringilla nibh, at congue justo. Nunc massa libero, faucibus sed fringilla in, dignissim vitae nibh. Nunc a egestas nisl. Vivamus interdum vehicula tincidunt.

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Perspectives


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Sed bibendum neque erat, sed laoreet nulla eleifend a. Morbi bibendum aliquet massa, non volutpat turpis tempor sit amet. Pellentesque ullamcorper erat non dui iaculis, ut tincidunt ligula egestas. Nulla vulputate risus massa, porta placerat dolor fringilla non. Nunc eleifend lorem in egestas volutpat. Aenean bibendum molestie justo a tempor. Ut malesuada justo ac ultrices interdum. Cras euismod, purus at hendrerit rhoncus, velit sapien pharetra nisi, in lobortis nibh nisl vitae ante. Cras lectus nibh, dignissim non congue in, convallis vitae arcu. Nunc pulvinar mauris sed magna tristique, eget commodo neque tristique. Aliquam id purus turpis. Nunc et fringilla nibh, at congue justo. Nunc massa libero, faucibus sed fringilla in, dignissim vitae nibh. Nunc a egestas nisl. Vivamus interdum vehicula tincidunt.