This year, the theme of our Human Practices endeavors was Altering public perception of genetic engineering. In addition to acquiring input from established academics and leaders in industry regarding the laboratory component of the project, we decided to write an investigative journalism piece on the attitudes people have towards science, and host workshops for high school students by partnering with Geering Up, a local non-profit organization. To best convey what we gained from our interviews, we adapted and used the AREA framework as described by the University of Exeter:
Interviews with Experts
WHAT
Experts in journalism, marketing, and psychology were interviewed in order to investigate why people hold certain attitudes towards science and the external factors that shape them. These interviews served as keystones for our final article.
WHY
Investigating public perception of science is nothing new, but we wanted to dive deeper and analyze the reasons behind views held by people. We believed that only by studying underlying reasons can we develop innovative methods to alter beliefs.
OUTCOME