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<p>Designing a strong visual identity is a key element in NeuronArch’s communication. Thanks to desktop publishing softwares (Adobe Photoshop, Adobe Illustrator, Adobe In Design, Adobe Premiere Pro, Adobe After Effect), we conceived a global graphic chart easy to understand for users and general public. This visual indentity includes iGEM Pasteur Paris 2018 logotype, NeuronArch logotype, pictograms, banners, graphic composition and color gradients both for print or digital medium. All these elements have been applied to printed formats such as flyers, communication posters and scientific poster, as well as digital formats such as NeuronArch app and website, wiki, etc. Professional photographic tools (Nikon D3200, Profoto flash kit, Manfrotto background) have been also used to create NeuronArch’s user scenario photographies. </p> | <p>Designing a strong visual identity is a key element in NeuronArch’s communication. Thanks to desktop publishing softwares (Adobe Photoshop, Adobe Illustrator, Adobe In Design, Adobe Premiere Pro, Adobe After Effect), we conceived a global graphic chart easy to understand for users and general public. This visual indentity includes iGEM Pasteur Paris 2018 logotype, NeuronArch logotype, pictograms, banners, graphic composition and color gradients both for print or digital medium. All these elements have been applied to printed formats such as flyers, communication posters and scientific poster, as well as digital formats such as NeuronArch app and website, wiki, etc. Professional photographic tools (Nikon D3200, Profoto flash kit, Manfrotto background) have been also used to create NeuronArch’s user scenario photographies. </p> | ||
<div class="block two-third centric"> | <div class="block two-third centric"> | ||
− | <img src="https://static.igem.org/mediawiki/2018/ | + | <img src="https://static.igem.org/mediawiki/2018/5/59/T--Pasteur_Paris--CommunicationMedium.gif"> |
<div class="legend"><b>Figure 1: </b>Presentation of our visual identity</div> | <div class="legend"><b>Figure 1: </b>Presentation of our visual identity</div> | ||
</div> | </div> |
Revision as of 18:45, 14 October 2018
There are many kind of design approaches : « space designers » create new places to live in, « sound designers » create new experiences to hear, « food designers » create new taste to eat, « graphic designers » create new signs and symbols to see, and « digital designers » create new interfaces to navigate into the digital world.
iGEM Pasteur team integrates industrial designers. Industrial design is a creative discipline that aims to create innovative solutions in order to solve contemporary issues in various fields : health, well-being, energy, mobility, habitat, food, etc. When designing new products or services, designers use a user centric approach that integrates several notions such as usages, ergonomics, industrial processes, technologies, social, cultural, environmental and economical aspects. Taking in account all these parameters allows designers to conceive solutions that address the targeted issues in a relevant way and that benefit to the user.
Nowadays, industrial design is evolving. To address issues in a more and more complexe and accurate way, industrial designers are getting closer to science by working with scientists and by settling in the labs. Our team is a good example of these new ways to co-create tomorrow’s innovations.
Despite promising opportunities offered by these new cooperations, designers and scientists does not have the same cultures, languages, tools, etc. that avoid these collaborations to be fruitful. To overcome these issues, we shared and thought design tools and methodologies to our team mates in order to build a common ground for understanding and co-creation. Once done, we followed the subsequent process :