Difference between revisions of "Team:CCU Taiwan/Entrepreneurship"
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<p class="second">Foreword</p> | <p class="second">Foreword</p> | ||
<p class="description">For now, we divide our entrepreneurship into two parts, one is application for patent, and another one is contacting companies. Hope that we could win the favor of paper cup coating industry.<br>In Business Model, want to know how a paper container coating vendor choose materials as their paper container film, we asked many experts and entrepreneur for help, we would have a more detailed introduction in market analysis. In addition, we also asked some professors who are in the field of market analysis to conduct more in-depth discussions from the interview. For our sponsors, we will issue monthly reports to keep them up to date.</p> | <p class="description">For now, we divide our entrepreneurship into two parts, one is application for patent, and another one is contacting companies. Hope that we could win the favor of paper cup coating industry.<br>In Business Model, want to know how a paper container coating vendor choose materials as their paper container film, we asked many experts and entrepreneur for help, we would have a more detailed introduction in market analysis. In addition, we also asked some professors who are in the field of market analysis to conduct more in-depth discussions from the interview. For our sponsors, we will issue monthly reports to keep them up to date.</p> | ||
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<p class="second">Market analysis</p> | <p class="second">Market analysis</p> | ||
<p class="description">We divide the paper container coating material’s market into several blocks and define LIGGREEN to be in the position in Figure 1. This position is not just popping out, but by asking the paper container manufacturers how they choose the materials as the paper container film. Here we define two variables which are most directly related to LIGGREEN: environmental protection and price as the main variables in the analysis.<br>After defining the most directly related variables, we will be able to summarize the current paper container coating materials, arrange them according to the environmental protection level and price, and assume that in normal conditions, the higher is the environmental protection level, the added value improved, the higher is the price, too. It is a positive correlation between environmental protection level and price, so it can be inferred that the current main material is in the position in Figure 1. At the same time, after doing SWOT analysis, LIGGREEN is also added to this comparison, and you can also see the expected locations are shown in Figure 1.<br>Our position is obtained through "added value". Among all the container manufacturers, we can see that some large factories are willing to use container materials with higher environmental protection, which is also more expensive. For these factories, they could buy not only materials but a good image of environmental protection, which is also our target customers. Through the use of LIGGREEN, the coating manufacturers will be able to obtain a more positive and fresher image to practice the environmental issues that everyone in today's society pays attention to.</p> | <p class="description">We divide the paper container coating material’s market into several blocks and define LIGGREEN to be in the position in Figure 1. This position is not just popping out, but by asking the paper container manufacturers how they choose the materials as the paper container film. Here we define two variables which are most directly related to LIGGREEN: environmental protection and price as the main variables in the analysis.<br>After defining the most directly related variables, we will be able to summarize the current paper container coating materials, arrange them according to the environmental protection level and price, and assume that in normal conditions, the higher is the environmental protection level, the added value improved, the higher is the price, too. It is a positive correlation between environmental protection level and price, so it can be inferred that the current main material is in the position in Figure 1. At the same time, after doing SWOT analysis, LIGGREEN is also added to this comparison, and you can also see the expected locations are shown in Figure 1.<br>Our position is obtained through "added value". Among all the container manufacturers, we can see that some large factories are willing to use container materials with higher environmental protection, which is also more expensive. For these factories, they could buy not only materials but a good image of environmental protection, which is also our target customers. Through the use of LIGGREEN, the coating manufacturers will be able to obtain a more positive and fresher image to practice the environmental issues that everyone in today's society pays attention to.</p> | ||
Revision as of 10:18, 14 September 2018
Entrepreneurship
Foreword
For now, we divide our entrepreneurship into two parts, one is application for patent, and another one is contacting companies. Hope that we could win the favor of paper cup coating industry.
In Business Model, want to know how a paper container coating vendor choose materials as their paper container film, we asked many experts and entrepreneur for help, we would have a more detailed introduction in market analysis. In addition, we also asked some professors who are in the field of market analysis to conduct more in-depth discussions from the interview. For our sponsors, we will issue monthly reports to keep them up to date.
Market analysis
We divide the paper container coating material’s market into several blocks and define LIGGREEN to be in the position in Figure 1. This position is not just popping out, but by asking the paper container manufacturers how they choose the materials as the paper container film. Here we define two variables which are most directly related to LIGGREEN: environmental protection and price as the main variables in the analysis.
After defining the most directly related variables, we will be able to summarize the current paper container coating materials, arrange them according to the environmental protection level and price, and assume that in normal conditions, the higher is the environmental protection level, the added value improved, the higher is the price, too. It is a positive correlation between environmental protection level and price, so it can be inferred that the current main material is in the position in Figure 1. At the same time, after doing SWOT analysis, LIGGREEN is also added to this comparison, and you can also see the expected locations are shown in Figure 1.
Our position is obtained through "added value". Among all the container manufacturers, we can see that some large factories are willing to use container materials with higher environmental protection, which is also more expensive. For these factories, they could buy not only materials but a good image of environmental protection, which is also our target customers. Through the use of LIGGREEN, the coating manufacturers will be able to obtain a more positive and fresher image to practice the environmental issues that everyone in today's society pays attention to.