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| <li><a href="https://2018.igem.org/Team:TecMonterrey_GDL/Abstract">Abstract</a></li> | | <li><a href="https://2018.igem.org/Team:TecMonterrey_GDL/Abstract">Abstract</a></li> |
| <li role="separator" class="divider"></li> | | <li role="separator" class="divider"></li> |
− | <li><a href="https://2018.igem.org/Team:TecMonterrey_GDL/OurTeam">Our team</a></li> | + | <li><a href="https://2018.igem.org/Team:TecMonterrey_GDL/Attributions">Our team</a></li> |
| <li role="separator" class="divider"></li> | | <li role="separator" class="divider"></li> |
− | <li><a href="https://2018.igem.org/Team:TecMonterrey_GDL/Attributions">Partners</a></li> | + | <li><a href="https://2018.igem.org/Team:TecMonterrey_GDL/Partners">Partners</a></li> |
| <li role="separator" class="divider"></li> | | <li role="separator" class="divider"></li> |
| <li><a href="https://2018.igem.org/Team:TecMonterrey_GDL/Checklist">Checklist</a></li> | | <li><a href="https://2018.igem.org/Team:TecMonterrey_GDL/Checklist">Checklist</a></li> |
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| <div class="text"> | | <div class="text"> |
| <br> | | <br> |
− | <p> | + | <p style="font-size:16px;"> |
| Buyer persona: María is a 19 year old, Mexican university student. She has been studying for a year now and she always gets very nervous and stressed during her midterms, and because of this, she has intestine problems (like constipation and colitis). | | Buyer persona: María is a 19 year old, Mexican university student. She has been studying for a year now and she always gets very nervous and stressed during her midterms, and because of this, she has intestine problems (like constipation and colitis). |
− | </p> | + | </p><br> |
− | <p> | + | <p style="font-size:16px;"> |
| Product price: The price for the frozen yoghurt will be of $8 MXN, because of the costs and the mean of the yoghurt industry, to maintain the company competitive in the market. | | Product price: The price for the frozen yoghurt will be of $8 MXN, because of the costs and the mean of the yoghurt industry, to maintain the company competitive in the market. |
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| </p> | | </p> |
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| </div> | | </div> |
| </div> | | </div> |
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| <div class="section-title"> | | <div class="section-title"> |
| <h3>Business Model Canvas</h3> | | <h3>Business Model Canvas</h3> |
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| </div> | | </div> |
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| <h3>7. Key Activities</h3> | | <h3>7. Key Activities</h3> |
| <br> | | <br> |
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− | <p>The team aims to develop a smart psychobiotic that detects an increase of stress and aids in the normalization of aberrant gut-brain signaling. | + | <ul>The team aims to develop a smart psychobiotic that detects an increase of stress and aids in the normalization of aberrant gut-brain signaling. |
− | The steps that must be followed are:</p> | + | The steps that must be followed are:</ul> |
| <br> | | <br> |
− | <li> | + | |
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| <ul> Get the strain</ul> | | <ul> Get the strain</ul> |