Team:CCU Taiwan/Entrepreneurship
Entrepreneurship
Foreword
For now, we divide our entrepreneurship into two parts, one is application for patent, and another one is contacting companies. Hope that we could win the favor of paper cup coating industry.
In Business Model, want to know how a paper container coating vendor choose materials as their paper container film, we asked many experts and entrepreneur for help, we would have a more detailed introduction in market analysis. In addition, we also asked some professors who are in the field of market analysis to conduct more in-depth discussions from the interview. For our sponsors, we will issue monthly reports to keep them up to date.
Market analysis
We divide the paper container coating material’s market into several blocks and define LIGGREEN to be in the position in Figure 1. This position is not random, but based on asking the paper container manufacturers how they choose materials for the paper container film. Here we define two variables which are most directly related to LIGGREEN as the main variables in the analysis: environmental protection and price.
After defining the most directly related variables, we will be able to summarize the current paper container coating materials, arrange them according to the environmental protection level and price, and assume that in normal conditions, the higher is the environmental protection level, the more added value is improved, and the higher the price. There is a positive correlation between environmental protection level and price, so it can be inferred that the current main material is in the position in Figure 1. At the same time, after doing a SWOT analysis, LIGGREEN is added to this comparison, and you can see the expected locations are shown in Figure 1.
Our position is obtained through "added value". Among all the container manufacturers, we can see that some large factories are willing to use container materials with higher environmental protection, which is also more expensive. These factories, who not only buy materials but seek to maintain a good image of environmental protection, are our target customers. Through the use of LIGGREEN, the coating manufacturers will be able to obtain a more positive and fresher image with respect to the environmental issues that everyone in today's society pays attention to.
Business Model
The business model we built was mainly for paper containers industries. Since we are a manufacture of new material which called “LIGGREEN”, we could only say that the paper containers industries will be our first stop. We hope that LIGGREEN will have a wilder application on other industries in future.
Value Proposition:
We know that people now are more and more care about the environmental protection issues. Why? Because the earth face problems about energy depletion and environmental pollution, both of these are big issues for us. There are many new energy sources to solve the former, but the latter? So many countries are trying to find a new way to solve environmental pollution, it seems that it can only start at our daily life
As the result, recycling is the one of the way for now to solve the pollution problem, which make entrepreneurs who said they are producing new container materials pop out, we are one of those, too.
In such an intensive competition, the product which is ecofriendly is a common value in the container industry, so it seems that value with only ecofriendly is not special at all. The value we created is not only ecofriendly, but using the new technologies to produce our material. This new material, “LIGGREEN”, emphasizes that we can keep our recycled habits as usual but achieve the environmental goal. With the plastic limit policy, it will not affect the supply and demand sharply in containers industries.
Customer Segments:
As the demand is from the consumers’ willing and need, our customers will not be only the paper containers coating industries, but also the beverage stores, even people who buy drinks from beverage stores will be our customers.
Channels:
We believe that the paper containers industries and beverage stores are mutually influential, so both of them we will visit to in person.
Costumer relationship:
We adopt the way of “personal assistance”, which is exclusive for each customer. There will be personnel dedicated to the costumer as a communication object.
Key Activity:
We mainly produce LIGGREEN for paper containers coating industries. Besides, we will research for new materials which can substitute for plastic. The sales department try to find new customers and contact with paper containers coating industries.
Key resource:
The key resource is our intelligence resources, which includes our technology and new research.
The human resources divide in two parts, one is research members, another one is our sales member who will recover and fulfill the demand.
Key partner:
Our main partner are members who work for Industrial Technology Research Institute, since they can have technique conference, and they are also organizations from government that mainly communicate technically with the industry.
Revenue:
Our revenue comes from selling materials we produced.
Cost:
The assets of the construction plant, the salary of the manpower and the cost of the research material such as monolignals and yeast, etc.